How To Write an About Me Page
The first in a series of articles on growing your online handmade business.
Whether you have a website, blog or online shop; you need an About Me page. It’s the only place where you have 100% control over what is said about you and your artistic endeavors. While your lovely creations can get you noticed, it’s your ability to sell yourself that will get people to tap that “BUY IT” button.
But, I don’t write. But, I’m too busy to worry about that stuff. I just want to make stuff, I don’t care about selling myself; people know who I am.
Sound familiar? Is that you? Hopefully not, if you’re reading this.
You don’t have to be a professional writer to write a great About Me page. And before you get that nasty tingling feeling, no this is not where I start hard selling my course, download, subscription or whatever. I hate that nonsense as much as anyone. The entire article is here and doesn’t require you to give up your email address, sign up for some course or buy an e-book.
So, with that out of the way, let’s get down to the business of selling you!
Who are you?
Let’s start with the perhaps not-so-obvious. If you are selling your finished work or instructional materials, you are a professional. That means it’s time to make sure you look every bit of the professional we both know you are.
First-time customers are going to worry if you are who you say you are. Sure reviews help, but, they’re still going to look at what you have to say about yourself and your work before they buy.
Folks need to trust that you will actually send them that gorgeous $65 handmade scarf and not some mass-produced 50 cent scarf you buy by the case. They need to trust that the pattern you are selling is 1. your’s to sell and 2. well-written enough that they’ll be able to actually make the item they saw in your photos. They need to believe that your pattern is worth risking even one inch of their oh-so-beautiful and oh-so-pricy hand-dyed yarn.
Pretend it’s a job interview
Give potential customers the same respect you would a potential employer.
An employer pays you for a service much the same way customers pay you for your instructional materials or finished items.
Think about what you would tell a potential employer about yourself. Are you going to say something like, “I just need a job to get $200 for books.”, “I just want something to do until I get a real job.” or my personal favorite (that was indeed on someone’s about page) “I make this stuff to get some beer money.”? I guess that last one was meant to be humorous. But, when it comes to spending your hard-earned money, are you really going to trust that person to even send the items you order.
It’s About You
Now that I’ve got you thinking about why you should invest the time on a writing a great About Me page; let’s talk about actually creating one.
Put out the Welcome Mat
Greet them like they had just entered your workshop.
Consider thanking them for coming and quickly mention what you do and how your website, blog or online shop represents you.
Introduce yourself and your company. Start explaining what you do and why anyone should buy from you or spend another moment on your website, blog or online shop. Avoid comparing yourself to other artisans and designers. Write as if no one else in the world makes what you do and make prospective customers eager to learn more about you and your business.
Brag About Yourself
It’s OK to brag. If you’ve won any awards, say so. If you’ve taken any noteworthy classes, say so. Write guest posts or have pieces that have been featured on other sites? Mention them and include any appropriate links. You would include your degree or special courses on a resume for a “job”, why wouldn’t you do the same on your business’s About Me page.
Experience Over Age
Focus on how long you have been honing your skills, creating wonderful things and offering them to others; rather than how old you are. Someone over 50 could have less than a year’s experience whereas a 30-year-old could have been pursuing their artistic endeavors for 10 or 20 years.
Promote Your Value
Talk up what makes your work worth more. If using a particular material or technique costs you more time or money – it increases the value of what you make (and hopefully what you sell it for). If you hire other professionals to enhance your product or ensure your instructional materials are as perfect as they can be; say so.
You don’t need to make it sound like a bad informercial script.
And, please don’t say something silly like “mine’s better cause I do X and Molly doesn’t.”
Just explain what you do – “All of my designs are thoroughly tested by a team of volunteers. They are generous with their time and you might have even seen some of their lovely work on my site.” or “I work with a technical editor to ensure all of my patterns are ____.” or “I make all of my sweaters with 100% alpaca yarns. The yarns cost a bit more but I wouldn’t want to work with anything else. Alpaca yarn _______.”
Use Humor Wisely
Charm and humor are good, immaturity and disrespect are not. Be professional. It’s unlikely strangers will trust you if you try to be the class clown or show how much you enjoy being a bully.
Where in the world are you?
If you have a presence in a physical store – tell us about it and be sure to help promote that store – your stuff won’t sell if they don’t have customers. If you do shows and fairs, list them. Tell your prospective customers where they can find your art “in the wild” so they can see and touch your work.
People like to know, at least generally where you are from. Consider mentioning your city or town, state or country; even if you don’t sell your work in a physical store or only sell electronic materials.
Your About Me page is where you should be convincing people to trust you – whether with their money or their time. Get caught in a lie, you’re done.
If you’ve only been knitting for a year – either say so or don’t mention it. If you’re selling your first pattern – say so, people love finding new designers and will be kinder about finding mistakes in your pattern if they know it’s your first one. If there will be a delay in shipping or online delivery – warn folks up front, better they wait to buy then tell everyone they know on Instagram and Facebook that you didn’t deliver what they paid for.
View Your About Me Page As A Living Document
The biggest mistake all of us make is not regularly updating our About Me pages.
As your business grows and changes, so should your About Me page. If you mention any numbers (time, age, sales volume, number of designs, etc.) make sure they are current. If you release something significant, update your About Me page. And, always make sure you don’t mention items you no longer sell.
Close the Sale
Once you’ve finished telling everyone about your own wonderfulness and the great things you make, be sure to close the sale.
Craft you About Me page so that when someone has read it they are ready to either continue looking over your work or ready to pull out their wallet. Thank them again for coming and invite them to bookmark your site, visit your shop, check out your creations or whatever it is that you hope they’ll do next.